Questions parents ask
Everything you need to know.
What is The Softlands?+
The Softlands is a children's storytelling universe — a series of books, personalised stories, audiobooks and a creative world where children invent their own Softling character.
What ages is it for?+
Designed for children of primary school age, 11 and under. Read-aloud audiobooks for younger listeners, and chapter-style stories for older readers, 8–11.
How does a personalised Storytime work?+
Tell us about your child and their favourite squishy or fidget toy. We craft a Softling character, a personalised printed picture book, a PDF copy and a read-aloud audiobook. Ships in 7–14 days.
How much does it cost?+
The Personalised Story Pack will be £24.99 (one-time) when it launches. The Softlands Club — creating your Softling, browsing the community, leaderboards and matchup games — is free for everyone.
Are the stories good for bedtime?+
Yes — every story is written with emotional regulation, comfort and bedtime ritual in mind.