Questions parents ask
Everything you need to know.
What is The Softlands?+
The Softlands is a children's storytelling universe — a series of books, personalised stories, audiobooks and a creative world where children invent their own Softling character.
What ages is it for?+
Designed for children of primary school age, 11 and under. Read-aloud audiobooks for younger listeners, and chapter-style stories for older readers, 8–11.
How does a personalised Storytime work?+
Tell us about your child's favourite toy. We craft a Softling character sheet, a personalised story PDF, a read-aloud audiobook and a printable bedroom poster.
How much does it cost?+
Storytime bundles start at £9.99. The Softlands Club is £4.99 per month. Creating a Softling is free.
Are the stories good for bedtime?+
Yes — every story is written with emotional regulation, comfort and bedtime ritual in mind.